Only 5 Slots Left

Since yesterday's "Silver Seller" newsletter there have been several people who wanted to get a Lotto Mini-Website. They were quite vocal in their demands! :)

So I've relented, and opened up just 5 slots for a short time.

If you get over to http://www.freelottobook.com/ right now, you could have your own website in less than 48 hours.

And don't forget to sign up to ClickBank (Step 2 in the order box) and email that to me - it will save you a lot of time.

Happy Selling!

Ken Silver

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Lotto Mini-Website update and SlimWinner Plan

First, for affiliates who bought my Lotto Mini-Website. 

While I've discontinued them right now because of the big set-up time for me, they are still running well and continue to make a profit for the lucky owners.

Since I launched the concept some months back, Lotto Mini-Websites have now signed up 20,979 subscribers to my Daily Lotto Tips newsletter. 

That's where sales come from... lots of subscribers from your mini-site who WILL buy my system eventually... and reward you with 60% of sales.

So don't forget to promote the heck out of them. Have you used the tips in my "Free Traffic Revealed" manual? Get it at http://www.FreeTrafficRevealed.com

And if you were among those unlucky in getting a Lotto Mini-Website, stay subscribed here. When I find a way to produce these more efficiently, they'll be launched again!

And I'll have further good news on the new "SlimWinner Plan" which I launched this week. There is a huge and growing market for this - maybe even more than lotto (where 70% of most Western countries play each week).

I'll be releasing details soon on how you can make this a real affiliate winner.

Happy Selling!

Ken Silver

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Is The Lotto Mini-Website Closed?

I've closed the Lotto Mini-Website to the general public. It was taking too much time, and because of the way I had set it up, I couldn't outsource it.

But it's still available to you. That's because while I have closed to the general public, as an affiliate you can still order it from me. In that way I'll be able to keep up with the installations and such.

You can get information on it through the Lotto Affiliate Center.








Happy Winning!
Ken Silver

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Hype, Overselling, And Making The Match

Today I want to talk about returns. Or call them refunds.

Sadly, some 1-2% do return my system, and that's the lowest of any digital product I know - but it's often returned for a different reason than we think.

I'm not talking about the buyer who didn't understand the product, or the buyer who didn't receive the product.

I mean the buyer who was oversold.

And it generally happens when there isn't a MATCH between the buyer's expectations and the product. It is usually because:

• - The product was promoted too hard ("This the BEST product I've EVER seen!!!! Everyone who buys it will win almost every time!!)
• - There was a wrong emphasis somewhere, usually on price ("Every other lotto system sells for $100 and more - the Silver Lotto System is the cheapest you'll ever see anywhere...).

How do you prevent this happening?

First, make sure you are not over-promoting the Silver Lotto System's virtues. Yes, it probably is the most effective lottery system on the market - thousands of testimonials confirm that.

But saying that it is a guaranteed winning world-beater is doing your buyers a disservice.

Why do you need to be so careful? Because the buyer will quickly claim a refund when they see the product doesn't match up to the hype.

Here's the best way to avoid this problem:

1. - Use my material. You don't need to write your own unless it's a real testimonial or you're a top-class copywriter. The best way is to rewrite my blog posts or newsletters (http://www.lottoaffiliatecenter.com/articles.htm). By using my prewritten information you'll also save a lot of time and energy.
   
   
2. - Funnel all your prospects into the main Silver Lotto System website as quickly as you can. Don't keep them on your own page for longer than you have to. Do this by sending traffic from newsletters or forum posts to your Lotto Mini-Website. My presell material does a better job than anything else and I've spent years honing it. Use it - don't reinvent the wheel!
   
   
3. - Only make claims that I have substantiated. Don't try and rewrite different claims from my facts to make them sound better. Over-statement is often worse than under-statement.

PS. How are you enjoying your increased profit from my new 60% commission rate?








Happy Winning!
Ken Silver

>> Take the free Quiz - could YOU be the next Lotto Millionaire?

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Super Affiliate Secret... Traffic + Tools

Your affiliate life is quite simple.

Because to make a decent living - or a happy retirement - you only need get information about, and act on two items.

1. Traffic
2. Tools

Getting enough internet traffic is your profit lifeblood. And it's remarkably simple... all you need do is drive enough interested people to view items containing your ClickBank Nickname.

That's my task - to help you attract the right kind of buyers to put money in your pocket.

And the rules are quite simple: For every 100 visitors you attract to the Silver Lotto websites, 4 will eventually buy. Do the sums with the calculator on the Lotto Mini-Website to see how much that can be.

And the second part is Tools.

Once you get the traffic flowing and growing, you need the right Tools to funnel them through to the selling sites.

I provide a growing number of Tools for you:

- Lotto Mini-Website: a ready-made website that gives away a popular book freee, and channels readers through your ClickBank Nickname to my websites where 4% of visitors will buy.

- Lotto Traffic Builder: a blog for lottery results that attracts buyers through your ClickBank Nickname to my websites - where 4% of them will buy.

- Lotto Affiliate Center: My website for affiliates which tell you how to write selling articles, place banners, place classifieds, include an interview and more.

- Free Traffic Revealed: A free book which uncovers 99 free ways to quickly build, boost & drive massive traffic.


And I'll also give straight-up reviews of products that will help serious affiliates get ahead fast.

For example, I've just spent $197 on a traffic manual to see if it makes the grade. One of the authors gets an amazing 8 million visitors a month to his fitness websites, and in this manual he shows how he does it.

But would I recommend it to you?

I'm an advanced marketer, so about a quarter of the book I found very useful... with a couple of tips VERY useful indeed. The intermediate affiliate would find half of it useful. A beginner would have a lot of material to use.

Take a look: http://lottoaffiliatecenter.com/smallbiz.htm

Remember, I'll always be on the lookout for getting you the best kind of information that's powerful, and contains real world tactics you can use.









Happy Winning!
Ken Silver

>> Take the free Quiz - could YOU be the next Lotto Millionaire?

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Silver Lotto System Conversion Bonanza

If you've chosen to promote my Silver Lotto System by buying the Lotto Mini-Website (http://www.FreeLottoBook.com), it was a good choice.

I'll tell you why with this bit of interesting news...

For quite a while the industry average for internet sales conversion has been 1%. That means for every 100 visitors who look at a website, just 1 ends up buying a product from it. That's not counting refunds - which may make the figure even lower.

Lots of experts acknowledge this figure as fact, and the 1% has made itself a standard of sorts.

So when someone doubles that figure, the net world goes crazy with excitement.

Let's stretch the boundaries a little more.

What if I told you that my Silver Lotto products gets much higher than that... a 4% conversion rate?

Four times greater... 400% more.

Well, it's a fact.

Based on figures taken over the last year, for every 100 unique visitors to my website, I get 4 sales.

And if you're a Lotto Mini-Website owner, that's good news indeed.

It's way beyond what anyone else does (and if they claim some higher figure, you really should take a closer look... it could be exaggerated).

What does this mean for you?

Simply, if you were ever considering selling another product, don't even think about it. My products are much more profitable per visitor.

I want to tell you about another positive aspect of a negative figure: refunds.

They upset the profit because refunds mean not only lowered sales, but dissatisfied buyers.

Although my refund rate is the lowest in the industry at about 2%, the actual figure is less than that... about half - for a variety of different reasons. The simple act of buying online still is a problem for some people. I hope ClickBank keep working on solutions for that.

Never mind, the refund rate is super low, and that's good for you because many other affiliate products can take a 10% whack out of your profits.

And they don't advertise that fact. The owners merely take a punt on losing a tenth of their sales and build that figure in to their losses just in the same way large retail stores allow a certain percentage of loss for shoplifters.

I don't do that. My refunds are up to 10 times lower, and that means your funds stay in your bank account - not get taken back from you every time someone decides to bale out.

Both these points - the high 4% conversion rate and the low 1% refund rate mean that you can promote my products with confidence.

Oh, and did I tell you I'm a dinosaur of the net? I've been around since 1995 selling online.

Whenever you see an internet veteran with a long history of success, you can bet they're doing something right that you can benefit from!

In future posts I'll be showing you ways to increase visitors to your sites - the lifeblood of our business.

And get the Lotto Mini-Website here if you don't have it yet: http://www.FreeLottoBook.com








Happy Winning!
Ken Silver


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