The Truth About Top Products

As a ClickBank affiliate you are looking for a number of benefits when you promote a product:

- High commission rate... above 50% minimum.

- Low Gravity... means there is less competition so you have the market all to yourself.

I'm going to tell you to ignore these, because they are based on wrong thinking.

Just to remind you, my Silver Lotto System has a 60% commission rate.

Sure, it's great for income to have a high commission rate of 75% on a $50 product. That's $37.50 less ClickBank costs of, let's say, $5 = $32.50

But unless the product is in demand by desperate buyers, the $50 retail price might be a big barrier to sales. 

Look behind that price, for example. You don't know if the owners have set that price high to attract a keen affiliate crowd, hoping that the high price and 75% commission rate will suck them in. 

They are simply looking for massive traffic, and in the short term they might get it.

But in reality the market may think the price is too high for the product, and stay away in droves. 

I have firsthand experience here... 

A couple of years ago I experimented with putting the price of the Silver Lotto System up to $47 from $39.95. That's big pyschological increase, going from the 30's to the 40's.

Sales dropped immediately by over 25%. Even with the added profit from the price rise, there was not enough profit for me to keep it at the higher price. I tried a number of quick promotions which didn't increase sales, and so I quickly returned it to the lower price.

Immediately sales picked up again and returned to normal. Although I only had the nerve to experiment for 5 days, I wasn't willing to sustain such a large drop any longer for the sake of some number-crunching.

The market dictated the price, not me. 

So if you were looking at products solely on the basis of a higher price, you might remember that you may be getting less commission than is possible because the product is not selling well - it's facing customer price resistance.

Happy Selling!

Ken Silver

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Today I'm Giving You A Raise

Your standard commission rate for my products is 50%.

As of a few minutes ago, I've put it up to 60%.

That means your share is now $21.57 (up from $17.98) for my standard $39.95 product, and $36.58 (up from $30.49) for the $67 Canadian special.

I'm doing this to give you greater incentive to promote the heck out of my products, because:

• - they're top sellers.
• - they have the lowest refund rates anywhere (less than 2%).
• - they work, which means satisfied buyers.

And now I'm giving you a great commission.

Why am I upping the rate after nearly 10 years at 50%?

Simply, it's a bribe - I need you. I need your contacts, your lists potential, your websites, your skills and energy to make the Silver Lotto range among the top-selling lottery products on the planet.

In fact, I've never revealed this publicly before, but I want to triple sales by the end of 2010.

Sales have reached a million dollars right now. Now I want it times 3.

No small goal :)

When we achieve it, imagine the top $60k yearly commission sprouting to nearly $200,000 a year.

Your $2,000 a month growing to $6,000 a month.

This commission raise is just the start of a number of initiatives I have planned for you.

And I want your feedback... I want to know how I can help you achieve more and grow faster.

• It may be a question on conversion - maybe you have a high visitor count but they're not converting into sales as you want. Let me know. I can look at your promotion and figure a better way for you.
• Or maybe you need a banner in a certain design. I'll look at getting one made for you.
• Do you need expert reviews on products that will help you grow?
  

Just let me know at: kensilver AT xtra.co.nz. Put "Silver Seller" in the subject. That will get directly to me.








Happy Winning!
Ken Silver

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