Tuesday, September 28, 2010

The Money Is In The List


One of the most effective ways of selling my products is through your own mailing list. 

But not every list will work.

A purchased list of unrelated names will give you fewer results. You may get good initial sales, but if the list is not a good match to the product, sales are low, the refund rate increases and your profit drops. 

For example, if you buy a list of cat lovers in the hope that a percentage of them will cross over to a lottery product, it won't be as effective as buying a poker players list.

One answer is to build your own list, and the best way to do that is to offer something in exchange for an email address. 

If you are experienced in building a website, you can offer your own rebrandable Lottery Special Report at the Lotto Affiliate Center: http://www.silverlotto.com/affiliate-sign.htm. It's free. Then you can use selected articles from my own newsletters to promote your affiliate name in a series of autoresponders.

I recommend using www.getresponse.com as your mailing list host. The professional version is just a few dollars a month, and stops those distracting ads from appearing at the top of each email.

If you don't want to make your own website, I could produce a customized site with email opt-in and autoresponders like the one at www.freelottobook.com if there are enough people interested.

Let me know through the email address in my Silver Seller newsletters: http://www.silverlotto.com/affiliate-sign.htm








Happy Winning!
Ken Silver