I've been reviewing our sales for the last 3 years at this time (Jan/Feb period), and we broke records each time.
That post-Xmas period for those past 3 years has been among the highest accelerating all-time figures we've seen.
So, don't slack off right now because you think everyone is 'spent out.' As I mentioned in the last post, sometimes the most unexpected spending patterns are normal! This month and next are gold for you.
When I talk promotion, I'm referring to those who have a list to market to, or banners to promote. If you're still thinking about getting into article promotion, there is a lag before your sales start to move. But when they do - they're strong and consistent, I can assure you!
So get started now, your timing will never be better.
Happy Selling!
Ken Silver
